Importance of URL

As a newbie,I am in the process of building my first site,a Landing Page.



As I will be driving traffic to the site mainly via advertising on
Social Media, high rankings on Google are not paramount to its
success,but of course it would be a bonus.



Because it is a L.P. the content of the site will be very basic,so I am
assuming that because of the effect of Google Panda,this will rank it
lowly.



Accordingly if I am able to register a URL which is close to or
identical to common search words for this product/service how much of a
positive effect will this URL likely to have on my rankings?
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