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Obi Asika, Jimmy Jatt, Emma Ugolee And Others Make Top 20 List Of Pioneers Of The New Nigerian Music

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    List compiled by Reading-Bridges magazine.Totally agree with it…guess that’s why I’m sharing it :-).


    Once upon a time, the oyibo man ran Nigerian music when big
    international music labels as Sony, EMI, Motown etc set up here and
    called the shots. Unable to contain the yawa they met, they packed their
    baggage and left. Leaving us with no clue as to what to do.

    Those who decided to invent a new Nigerian sound were criticized
    strongly by the older music act as being armatures who were heading
    nowhere. The press too, was not exactly kind to their course. But they
    stuck to their guns with sacrifices and today we have thousands making
    millions out of an industry they slaved for

    These are the top 20 guys who began and grew the new age Nigerian music
    industry. The seed sowers and pioneers who created and promoted the new
    sound that feeds millions today and put our music on the Global map. See
    the guys after the cut…

     


    1    1) Kennis Music : Nigeria’s
    foremost indigenous record label. Even though they had a structure that
    promoted basically acts under its umbrella, they generally gave the new
    school artist an enviable status. Hype masters who were undeniable
    experts of bestowing a larger than life perception to the new school
    Nigerian music artist and warming them into the hearts of Nigerians via
    the widest TV network at the time. This often attracted followership for
    the artist, increasing their fan base as well as big bucks from the
    corporate sponsors. Kennis music hold the record of getting the first
    new school Nigerian act (Rapper EedrisAbdulkareem) to be paid
    N1,000,000:00 for one show


     


     


    2)  Ben Omoage, popularly known
    as Grand Master Lee and widely called GML. A strong crusader for the new
    school act. His voice was on radio and it was loud. His platform had
    power and he used the power predominantly to call attention to the
    emergence of a new kind of sound. He was loud and he was heard. GML was
    known to be kind to the new bunch of musicians and gave them air time
    they could never pay for. Continue...

    http://www.premiumgist.com/obi-asika-jimmy-jatt-emma-ugolee-and-others-make-top-20-list-of-pioneers-of-the-new-nigerian-music-era/