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Lenovo reinforces commitment to Nigeria, showcases latest innovations

  • In recognition of the strategic importance of growth markets such as Nigeria, China-based personal technology company, Lenovo has reinforced its commitment to the country, bringing in its latest innovations to empower businesses and consumers.

    A Lenovo delegation, led by Oliver Ebel, executive director and general manager of Lenovo Middle East and Africa (MEA) and Graham Braum, general manager for Africa, recently met with representatives from government and private organisations, as well as business partners, to reinforce Lenovo’s commitment to Nigeria and outline the company’s business and PC+ strategy in the country.

    The global corporation, which is dedicated to building exceptionally engineered personal computers (PC) and mobile internet devices, serving customers in more than 160 countries, has secured the number two market position amongst PC manufacturers worldwide, according to IDC Q4 2012 Preliminary Results.

    “Nigeria is one of Lenovo Africa key growth markets and we are here today to affirm our commitment to customers and partners in the country,” said Ebel.

    “The ICT sector is continuously developing in Nigeria and technology plays a key role in the development and economic growth of countries; that is why, it is important for Lenovo to bring innovative devices to Nigeria to empower businesses and consumers. This further complements our mission to become the leader in PC+, by addressing the increasing demand to stay connected on different devices.”

    The visit to Nigeria saw the launch of the Lenovo Partner Network programme, which aims to help existing and new partners in Nigeria with in-depth knowledge and tools to enhance their relationship with Lenovo, including access to a free online resource and a loyalty reward scheme.

    The programme, which is comprised of three membership levels - Member, Premium and Gold Partner - is designed to educate partners and potential members on the benefits of working with Lenovo. It rewards loyal customers through an updated membership status (Premium or Gold) whereby they are entitled to additional resource and benefits.

    Commenting on the launch, Braum said: “Our channel partners are fundamental to the success of our business as we strive towards becoming the number one PC manufacturer globally. The channel is our primary route to both the enterprise and consumer market and it is important our partners understand our products and capabilities.