I think following white hat technique is a good process in SEO. And if you use black hat technique then it is not good. Always follow the guidelines of search engines.
White Hat SEO is the good and reliable method for website promotion because now, if you do anything worng then definitely, Google ban or penalize your website.
Good SEO - Putting together a combination of soaring search volume keywords along with long tail keyword phrases and also some low search volume keywords elegantly and strategically through your website.<br />Bad SEO - Simply going after one word keyword for each page of your website eager you will be at the top of the search results for only high search volume keywords.
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